An industry source has revealed that Wang Feng - former senior VP of Beijing-based software company Kingsoft (3888.HK), founder and CEO of game maker Linekong, and venture capitalist - recently invested in Chinese mobile photo SNS startup TuiTu (Mzpai.com). TuiTu currently allows users to take pictures, apply photo filters, and upload the finished products to share with friends, incorporating location data to offer both photo-sharing and location-based social functionality. The latest version of TuiTu lets users browse popular pictures, "follow" other users, comment on photographs, add photographs as personal favorites, and view both friends' status messages and a listing of local users, as well as allowing users to simultaneously share new photographs to Sina (Nasdaq: SINA) or Tencent's (0700.HK) microblogging platforms.
Founded by former PCOnline director Chen Zhongjun and four other entrepreneurs, TuiTu began development in late 2010, after which the team moved from Guangzhou to Beijing. The company has released iOS and Android clients for the service, with the new social-oriented version of the client (1.3) appearing in the Apple App Store and on third-party Android app stores (including GFan.com, GOAPK, and Wandoijia.com) on April 28. In the week since then, the number of TuiTe users has doubled, reaching nearly 50,000 active users at present.