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Rumor: Sina to Operate Samsung App Store in China

The Beijing News, 5/10/11

An industry insider claimed yesterday that Chinese Internet company Sina (Nasdaq: SINA) and Samsung have formed a partnership under which Sina will operate the Samsung Apps mobile application store for mainland China. Sina plans to transfer the operating rights to 1000CHI Software Technology, a mobile phone download client developer backed by Sina investment.

A spokesperson for Samsung China said that the move is part of Samsung's plan to encourage development of localized mobile applications. Sina's mobile applications will be pre-installed on Samsung handsets. Both sides, however, declined yesterday to release any details of the partnership.

Editor's Note: A representative for 1000CHI confirmed in a telephone interview with Marbridge Consulting that the company has received funding from Sina, but declined to reveal a specific figure.

Keywords: Samsung mobile application wireless app store pre-installed Sina 1000CHI localization

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