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CBC, China Mobile to Launch Mobile Phone TV Shopping

HC 360, 5/18/11

National CMMB mobile phone TV operator China Broadcasting Corporation (CBC) has established its Jingcai-brand Interactive Mobile TV Shopping Base in Hunan, and Hunan Mobile has agreed to provide mobile payment support for the service. The new service will allow users with CMMB-capable handsets to make purchases from a 24-hour mobile phone TV shopping channel, moving from product selection to payment in 10 seconds.

Keywords: m-commerce China Mobile TV shopping channel television mobile payment CMMB mobile phone TV China Broadcasting Corporation CHL 0941.HK

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