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Taobao Mall Launches Home Furnishings Store in Beijing

BiaNews, 5/27/11

Hangzhou-based C2C & B2C e-commerce site Taobao's Taobao Mall has opened its first "Ai Feng Chao" offline home furnishing experience store in Beijing. The interior of the store was furnished using goods available in Taobao Mall's furniture channel, and the building itself was constructed by Taobao partner Beijing Aifengchao Technology. Local delivery and installation service will be provided by a third-party company.

The store currently occupies 25,000 sqm, and contains 270 separate sample and display rooms. All furniture and other decorations on display in each sample room come from different Taobao Mall furniture channel vendors, who in turn source their goods from nearly 300 manufacturers.

Once visitors make their selections from within the Taobao Mall furniture channel, they can experience the goods in person at the store. When visitors are ready to make their purchase, they can log in at a self-service terminal inside the store, and place their order on the spot. Payments can be made either at self-service terminals, from home using third-party payment processor Alipay, or at checkout counters inside the store.

The store currently only serves Beijing and surrounding areas. Taobao has said, however, that the Taobao Mall home furnishing market offline experience store model will soon be introduced throughout the country.

Keywords: retail e-commerce Taobao Internet B2C Taobao Mall experience center home improvement

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