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LeTV, Hisense Partner on Internet TV

Bianews, 5/31/11

Chinese online video site LeTV (300104.SZ) and Chinese consumer electronics manufacturer Hisense (600060.SH) have released "LeTV.com TV Edition," which allows users to view LeTV content on their Hisense "smart multimedia terminals." An industry source dismissed allegations that LeTV and Hisense were attempting to work around internet TV licensing regulations. LeTV VP Jia Yuemin said that a license application has been filed, but avoided using the term "internet TV," instead describing the product as being for "smart multimedia terminals."

While the Hisense manager on the project declined to be interviewed, LeTV VP Jin Jie told the National Business Daily that LeTV's content is broadcast to Hisense TV sets via Hangzhou-based DTV and IPTV operator Wasu Digital Television Media Group's internet TV broadcast and control platform, in compliance with regulations.

A Wasu executive in charge of internet TV partnerships, however, denied this, stating that neither does such an arrangement exist, nor was Wasu informed in advance of any LeTV-Hisense partnership.

When told of Wasu's comments, Jin said that LeTV and Hisense's partnership has not yet begun commercial operations and is still under development, and suggested that Wasu may be unable to respond since a final agreement has not been hammered out yet.

Keywords: smart TV Jin Jie license television online video LeTV Internet TV Hisense Wasu 600060.SH 300104.SZ Jia Yuemin Leshi regulation TV set

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