Marbridge Daily

<- June 02, 2011 ->

Dangdang Launches Apparel Channel

CCID, 6/02/11

Chinese B2C e-commerce site Dangdang (NYSE: DANG) launched its apparel channel (category.dangdang.com/clothing) on May 31 with a 50% discount promotional campaign in partnership with numerous brands.

Brands on the channel include Adidas, Nike, Kappa, Tonlion, Masa Maso, Septwolves, Giordano, Playboy, Belle, and Tata. The channel, aimed primarily at white collar workers and university students, offers men's and women's clothing, undergarments, shoes, and sportswear.

Editor's Note: For more information on this topic, please see "Dangdang Establishes Apparel Division" MD 4/13/11 issue.

 
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