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Rumor: Moonbasa to IPO in Late 2011

Sina Tech, 6/15/11

Chinese B2C e-commerce company Moonbasa plans to raise USD 150 mln in an IPO on the Nasdaq Stock Market in late 2011, industry sources recently told Bloomberg News. Barclays, Deutsche Bank, and Bank of America will reportedly underwrite the listing. None of the three banks nor Moonbasa were available for comment.

Established in December 2006, Moonbasa is based in Guangzhou with offices in Beijing and Shanghai, and has nearly 300 employees. The company initially positioned itself as a women's undergarments brand, and in H2 2010 branched out to launch a women's apparel B2C brand, Rutisher.com, and men's apparel B2C brand, Monteamor.com.

Keywords: Rutisher Monteamor apparel e-commerce Internet IPO B2C Moonbasa HR female

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