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Dangdang Streamlines Management Structure

PR Newswire Asia, 6/29/11

Chinese B2C e-commerce site Dangdang (NYSE: DANG) today announced the formation of a streamlined management structure with separate business units and changes in senior management.

Dangdang's baby, children and maternity business unit will report directly to executive chairwoman Peggy Yu, while Dangdang's media, general merchandise, apparel, digital and electronics, and e-book business units will report directly to CEO Li Guoqing.

Wang Yue has been appointed VP in charge of the baby, children and maternity business unit. Wang, who joined Dangdang in 2000, was responsible for the children's book section of the media department and has led it to be the largest and fastest growing book category among media products. In addition, Dangdang also announced the resignation of Roger Huang due to personal reasons, effective immediately. Huang joined Dangdang in March 2010 as COO and had been responsible for media and general merchandise sales.

Keywords: HR corporate restructuring Li Guoqing Wang Yue e-commerce Internet B2C Dangdang Peggy Yu Roger Huang DANG

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