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Rumor: Longcheer Cuts Workforce by 600 in June

China Business News, 7/14/11

An employee at Chinese mobile handset design house Longcheer Holdings said recently that the company laid off between 500 and 600 people last month, and could continue with layoffs in the future. Longcheer employed more than 3,000 people in 2010, a figure that the company now plans to cut back to around 2,000.

The employee said that a decline in the number of clients had led to fewer shipments for Longcheer over the past several months. Although Longcheer has designed several smartphone solutions, its clients have had difficulties making inroads in the smartphone market, as the market for high-end smartphones is currently limited to a few major brands, and gray market "shanzhai" handset makers are unable to find a foothold in the market.

Keywords: HR design house handset smartphone shanzhai wireless Longcheer high-end black market

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