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CBC to Broadcast Tudou Content on CMMB Mobile Phone TV

DVB CN, 7/20/11

Chinese online video site Tudou announced today that it had partnered with CMMB operator China Broadcasting Corporation (CBC) on the program Kaixin Tudou ("Happy Tudou"), which will broadcast to CBC's more than 30 mln CMMB mobile television viewers on the CBC's "Jingcai Tianxia" channel. Kaixin Tudou features popular UGC videos, animations, skits, and music videos from China and abroad. Each ten-minute episode will air at 8:30 AM and 2:15 PM daily.

Keywords: television online video Tudou CMMB mobile phone TV UGC China Broadcasting Corporation

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