Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

VisionChina, Youku Partner on Out-of-Home Display

Sarft.Net, 7/19/11

Chinese mass-transit digital advertising operator VisionChina Media (Nasdaq: VISN) recently joined with Chinese online video site Youku (NYSE: YOKU) to act as Youku's exclusive partner in the company's outdoor mobile media strategy.

With the agreement, VisionChina Media will broadcast 3-5 minute-long edited clips of original and user-generated content from Youku on VisionChina Media out-of-home displays and in-vehicle displays in subways and public buses throughout the country at least five times each day.

Keywords: VisionChina television online video Youku out-of-home display VISN YOKU in-vehicle display digital media advertising UGC

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports