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China Mobile App Store Announces Revenue Share Policy

CCTIME, 7/21/11

China Mobile (NYSE: CHL; 0941.HK) recently circulated its "Provisional Management Methods for Mobile Application Market (Mobile Market) Developers" to developers, stating it will share 70% of revenues from app sales with independent and corporate developers, calculated on a monthly basis.

The document also clearly requires that applications not compromise user privacy or handset security. If applications uploaded to Mobile Market need to change user or system configurations or set themselves to run at boot, or involve SMS messages, ringtones, network settings, location-aware configurations, or other settings, they will be required to provide clear prior notice of this to the user. Without user confirmation, applications may not read, copy, forward, edit, disseminate, or delete any files or data stored on handsets, aggregate, transmit, or otherwise use users' private data, or use push messages to send unsolicited messages, phishing messages, or spam.

The "Methods" also state that any developers whose applications capture user passwords or personal data will be removed from Mobile Market.

Keywords: mobile data China Mobile mobile application security wireless app store CHL revenue share 0941.HK Mobile Market policy regulation

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