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Sina Begins Open Beta Testing of "Daren"

Sina Tech, 7/26/11

Chinese internet company Sina's (Nasdaq: SINA) Weibo microblogging platform today began open beta testing of its "Daren" ("Expert") user verification plan. User data will be preserved after the open beta concludes in two weeks. Approved users will receive a red star next to their name in their user profile. Sina previously carried out small-scale closed beta testing of the service, and after the open beta will launch a newly upgraded version.

The "Daren" red star will be given to active, popular users who are neither celebrities (who can receive an orange "V"), or institutions (which can receive a blue "V"). Applicants must upload a real photo, bind their account to a mobile phone number, have more than 100 followers and friends, and have more than 30 mutual friends with their accounts bound to their mobile phones. Applicants must also submit their real name, interests, contact information, and other personal information for verification.

Keywords: microblogging Internet Sina real name system

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