Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Taobao Alliance Launches RMB 2 Bln Partner Growth Plan

Sina Tech, 8/16/11

Taobao Alliance, the affiliate advertising program of Chinese B2C and C2C e-commerce company Taobao, today announced a RMB 2 bln investment plan aimed at small and mid-sized websites, with RMB 1.5 bln allotted for Taobao merchants and the remaining RMB 500 mln set aside for external e-commerce sites that belong to Taobao Union and are covered by Taobao's Etao.com e-commerce search engine.

Wang Weiyi, general manager of Taobao Alliance, said the program is aimed at funding the growth of both popular and new websites. In addition to the RMB 2 bln in funds, Taobao Union will launch a contest to determine the best website administrators and Taobao customers.

Taobao Alliance currently drives RMB 37 mln in daily transaction volume to Taobao merchants, generating over RMB 3.5 mln in revenue share for participating websites.

Keywords: online advertising Wang Weiyi ad union e-commerce Taobao Internet B2C C2C revenue share Etao transaction volume online search statistics Taobao Alliance

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports