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Hisense Releases Smart TV Tablet

Sina Tech, 8/16/11

Chinese consumer electronics manufacturer Hisense (600060.SH) announced the launch of its first personal tablet PC and smart TV device, the I'TV, in Beijing today. The I'TV will go on sale nationwide on September 26 for an as-yet undetermined price.

Unlike mainstream tablet PCs, Hisense says, the I'TV is positioned primarily as a personal television, and only secondarily as a tablet.

The I'TV allows users to watch cable TV programming as well as search the internet for video programming, which it can display on living room televisions.

As a tablet, the I'TV allows users to read e-books, share photographs, work on the go, play games, and browse the internet. The tablet comes pre-loaded with Hisense's app store, which offers more than 4,000 applications - soon to grow to 10,000 - including Sina's (Nasdaq: SINA) popular Weibo microblogging service.

Hisense chairman Zhou Houjian said that the I'TV was the result of R&D by multiple Hisense subsidiaries, with Hisense Electric responsible for overall design and development and Hisense Media Networks responsible for the cloud-based app store.

Keywords: hardware mobile application Zhou Houjian television app store Hisense 600060.SH tablet smart TV computer TV set

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