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ETao Adds Taobao, Alipay Login for Third-Party B2Cs

Tencent Tech, 8/31/11

Etao, Hangzhou-based C2C & B2C e-commerce site Taobao's search engine, recently added a new feature allowing users to make purchases from third-party B2Cs using their Taobao or Alipay accounts. Over 100 independent e-commerce sites listed on Etao, such as Newegg, Icson, and Coo8, can now sell directly to Taobao or Alipay customers without requiring users to register a separate account.

ETao, which primarily offers consumers price comparison search, currently lists more than 600 mln items from over 2,000 separate B2C retailers.

Keywords: e-commerce Taobao Internet B2C Etao online search

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