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Linekong to Commercially Launch MMO

Sina Tech, 9/08/11

Beijing-based online game developer and operator Linekong will commercially launch its self-developed 3D MMORPG Warrior King (Yongbing Tianxia) on September 15, according to CEO Wang Feng. Linekong has also partnered with five e-commerce firms - Letao, Redbaby, VCotton, Binggo.com and Meituan - to accept Warrior King in-game virtual currency in exchange for commercial goods.

According to Wang, Warrior King will also incorporate a witkey Q&A system that will not only allow C2C virtual item trading, but will also enable players to post ads for mercenaries for hire, contract work, and quests.

Keywords: marketing Linekong Wang Feng e-commerce Internet MMORPG virtual currency Q&A Warrior King self-developed game 3D game B2C virtual items

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