Marbridge Daily

<- September 19, 2011 ->

Taobao Mall Open Platform Launches with 38 Vertical B2Cs

Sohu IT, 9/19/11

Hangzhou-based B2C e-commerce site Taobao Mall has officially unveiled its B2C open platform strategy, with 38 vertical B2C e-commerce sites opening official stores on Taobao Mall. Among the 38 companies participating are Shanghai-based B2C Yihaodian, Zhejiang-based luxury goods e-tailer Yintai, Chinese home appliance and consumer electronics retailer Gome's (0493.HK) Coo8, Shenzhen-based online lottery operator, Mecox Lane (Nasdaq: MCOX), online shoe retailer Letao, 3C e-tailer Newegg China, apparel e-commerce site Okaybuy, maternity and baby products B2C Redbaby, fashion B2C, brand-name discount B2C Vipshop, clothing B2C Vancl, and fashion B2C Belle.

Taobao Mall expects total transaction volume to approach RMB 100 bln this year, and RMB 200 bln in 2012.

Editor's Note: For more information on this topic, please see "Rumor: Taobao to Launch Open Platform for Major B2C E-commerce Firms," MD 9/16/11 issue.

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