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China's Mobile Browser Users Up 4% YoY in H1 2011

Sina Tech, 9/28/11

In a new report on mobile web browsers released today, the China Internet Network Information Center (CNNIC) found that the number of mobile browser users in China increased by 7.7 mln during the first half of 2011, up 3.7% YoY. As of the end of June, there were 215 mln mobile web browser users in China, with 67.6% of mobile internet users using mobile browsers.

38.6% of mobile browser users use only one browser. Owing to the low cost of switching browsers, most users will try other browsers after sticking with a given mobile browser for half a year.

Tencent's (0700.HK) QQ mobile browser enjoys 68.1% market penetration, built-in phone browsers have 52.8% penetration and the UCWeb browser has 46.3% market penetration; all three lead the market, in terms of penetration, by a comfortable margin. 56.7% of QQ mobile browser users are in fact using the browser built into the Mobile QQ suite of Tencent mobile application. The QQ browser has 34.1% penetration among middle-school students, considerably higher than UCWeb's 21.2%, while UCWeb has 49% penetration among 20-29 year olds.

Users between the ages of 20 and 29 comprise the largest share of mobile browser users, accounting for 42.6%, while users between the ages of 10 and 19 take second place with 30.1%. The bulk of users have a middle- or high-school education, while only 15.7% of users have an undergraduate or higher degree. Students are the largest occupational demographic among mobile browser users, at 36.2%.

Keywords: market size growth rate market share Internet mobile application penetration users wireless mobile browser H1 2011 segmentation Mobile QQ

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