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BesTV, Ding Ding Map Launch LBS Coupon Service

LMTW, 9/28/11

Shanghai Media Group IPTV and internet TV subsidiary Shanghai BesTV and local listings search engine Ding Ding Map have jointly launched Ding Ding Youhui, an application that allows BesTV internet TV subscribers to download discount coupons.

The service, which can be found on BesTV internet TV's "Information Services" menu, offers hundreds of discounts on local services that are sent via MMS to the user's mobile phone when selected. The majority of coupons are for dining, while others are for leisure and entertainment venues, clothing and cosmetic retailers, and other businesses. The new feature will be automatically offered to internet TV users in Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Nanjing, Wuhan, Chengdu, Xi'an, Wuxi, Ningbo and Suzhou, who will have the choice of adding the discount download option to their service menu or continuing with their existing subscription plan.

The service will also be available to Sharp China internet TV subscribers along with several other new services offered by BesTV. BesTV said that it also plans to soon reach out to owners of internet TV-capable TV sets from such major brands as Samsung, Skyworth Digital Holdings (0751.HK), Hisense (600060.SH), Konka (200016.SZ, 000016.SZ) and Haier.

BesTV's internet TV service package currently offers applications in a number of categories, including weather news, travel information and shopping promotions and discounts. BesTV has said that it also plans to join with Chinese banking network China UnionPay in launching an internet TV payment system with an accompanying remote control which will double as a POS terminal. The service will be aimed at enabling residential users to make a variety of payments via TV, including utility bills, credit card payments, mobile phone credit recharging, and TV shopping.

Keywords: VAS e-payment third-party payment e-commerce Shanghai Media Group IPTV television Internet TV BesTV Ding Ding Map LBS POS Sharp TV payment

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