Tencent Ent, 9/29/11
Jin Delong, director of the Department of Publicity and Administration of China's State Administration of Radio, Film and Television (SARFT), said recently that regulations limiting the amount of entertainment programming on satellite TV channels will come into effect on January 1, 2012. Details of the regulations cannot yet be disclosed, but have been decided upon and may be posted on the SARFT website when deemed appropriate.
An industry source revealed that SARFT recently issued "SARFT Guidelines for Strengthening Management of Satellite TV Programming," which calls for the establishment of a satellite TV programming broadcast and control system, specifically to curtail excessive entertainment programming during primetime hours (7PM to 10PM). The regulations state that satellite TV channels must primarily engage in TV news programming, and take steps to improve news gathering and broadcasting capabilities.