Shanghai-based mobile advertising network operator Madhouse has released its mobile in-app advertising metrics for the second quarter of 2011.
Guangdong province accounted for 17.3% of all mobile in-app ads served by Madhouse in the quarter, followed by Shanghai (11.5%), Jiangsu (11.1%), Beijing (8.3%), Zhejiang (7.2%), Shandong (6.8%), Sichuan (5%), Henan (4%), Shaanxi (3.5%), Liaoning (3.2%), Fujian (2.8%), Hubei (2%), Tianjin (1.8%), Hebei (1.6%), and other provinces (13.9%). Breakdown by region for each quarter is as follows:
|% of Mobile In-App Ads Served by Region||Q1 2011||Q2 2011|
The majority of Madhouse in-app ads served in Q2 2011 were viewed on Apple handsets (76.4%). Breakdown by handset manufacturer is as follows:
|% of Mobile In-App Ads Served by Vendor||Q1 2011||Q2 2011|
iOS devices accounted for 78.3% of all ads served in Q2 2011, while Android devices accounted for 20.6%.
52.5% of all ads were served via Wi-Fi, followed by 26.5% via China Mobile's (NYSE: CHL; 0941.HK) CMNET access gateway, 15.7% via China Unicom's (NYSE: CHU; 0762.HK; 600050.SH) UNINET, 1.9% apiece for China Telecom's (NYSE: CHA; 0728.HK) CTWAP and CTNET, 0.8% for Unicom's UNIWAP, and 0.7% for China Mobile's CMWAP (0.7%).