Fireswirl Signs E-Commerce Deal with Chinese Animation Brand
Fireswirl News Release, 10/11/11
Canadian e-commerce operator Fireswirl Technologies has announced that its subsidiary, Beijing-based e-commerce outsourcing provider Beijing Xingchang Xinda Technology Development, has successfully signed an e-commerce collaboration agreement with Sino Light Enterprise (Shenzhen) Limited, an associate company of Sandmartin International Holdings Limited. Sino Light has engaged Xingchang Xinda to set up, operate and maintain their official and flagship online stores, namely "Xiyangyang Official Online Store" and "Xiyangyang Taobao Flagship Store," respectively, to sell apparel with "Pleasant Goat and Big Big Wolf" branding for a term of two years. Xingchang Xinda is one of China's leading e-commerce platform providers.
Sino Light Enterprise has entered into a license agreement with an affiliate of Disney Enterprises, Inc., which in turn is the master licensee of "Pleasant Goat and Big Big Wolf," to manufacture and distribute, through the establishment of retail stores for children's wear for infant and children (from new-born to 14 years old) under the brand of "Pleasant Goat and Big Big Wolf" for three years with an option to renew for another three years in Mainland China.
Sino Light Enterprise is principally engaged in the design, manufacture, and/or sourcing, marketing and sales of the products and the operation of a distribution and retail network for the sales of products in China. Sino Light Enterprise plans to open over 1,100 retail outlets nationwide in the next three years and the first "Pleasant Goat and Big Big Wolf" retail store was opened on October 1, 2011.
Keywords: B2C Disney e-commerce Taobao Internet animation Fireswirl Xingchang Xinda
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