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Sina Upgrades Microblogging Platform

DoNews, 10/17/11

Chinese internet company Sina (Nasdaq: SINA) has released a new version of its Weibo microblogging platform.

Weibo users have reported receiving a prompt upon logging in with a link to upgrade, which has reportedly been designed with a three-column page layout and allows users to revert freely to the standard two-column version of the site.

The new design also features an instant messaging tool located in a pull-up tab in the lower right-hand corner of the screen. Users can select several chat status options such as online, busy, invisible, and away.

According to data provided by Sina, more than 3,500 third-party applications have been published and between 70,000-80,000 new ones are currently awaiting approval. The new version of the platform appears to have increased the number of areas open to developers as well as the space reserved for recommending third-party apps. The new platform determines which apps are used most frequently by individual users, automatically displaying those in the left-hand column of the page, which also features a directory of other apps and features of the site.

Editor's Note: For more information on this topic, please see "Sina Begins Open Beta Testing New Version of Weibo," MD 9/01/11 issue.

Keywords: Internet instant messaging Sina microblogging

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