Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

iPhone 4 Accounts for 83% of iOS Devices in China

Umeng, 10/18/11

Apple's iPhone 4 accounted for 83.4% of iOS handsets in mainland China as of the end of July 2011 according to Umeng, the mobile application analytics platform incubated by Chinese VC firm Innovation Works. iPhone 3GS followed with 13.6%, while iPhone 3G had 2.2%, and the original iPhone and CDMA iPhone 4 each had 0.4%.

iPad 2 led iOS tablet adoption with 59.8% of the market, with 44% for the Wi-Fi edition, 15.5% for the GSM edition, and 0.3% for the CDMA version. The original iPad held the remaining 40.2%.

69.3% of iOS devices ran iOS version 4.3 as of the end of July, compared to 0.5% in January 2011, driven by the release of iOS 4.3 "Perfect Jailbreak" software in April. The number of devices running iOS 4.2 fell from 41.9% to 19.6%, while iOS 4.1 adoption dropped from 38.2% to 8% and version 4.0 usage was non-existent compared to 7.7% in January. The number of iOS devices running versions 3.x dropped from 11.8% to 3.1%.

The percentage of jailbroken iPhones grew from 34.6% in Q1 2011 to 51% in Q2 2011, with the percentage of jailbroken iPhone 4s rising from 32.1% to 53.4%. 58.3% of iPhone 3GS smartphones were jailbroken, as well as 86.9% of iPhone 3G smartphones and 98.8% of original iPhones. For the iPad 2, 18.9% of CDMA versions, 27.5% of GSM versions, and 24.9% of Wi-Fi versions were jailbroken. 49.8% of original iPads were also jailbroken.

97.5% of iOS 3.0 devices were jailbroken in mainland China as of Q2 2011, followed by 90.2% of iOS 3.1, 73.2% of iOS 4.0, 70.4% of iOS 4.1, 55.6% of iOS 4.2, 51.8% of iOS 3.2, and 47% of iOS 4.3.

Guangdong (12.8%), Beijing (9.9%), Shanghai (9.8%), Zhejiang (9.1%), and Jiangsu (8.8%) accounted for 50.5% of all iOS device users in China.

Guangdong was the only region where Android had a larger market share (19.5%) than iOS (12.8%), while Android had 6.4%, 7%, 6.9%, and 8.7% in Beijing, Shanghai, Zhejiang, and Jiangsu respectively.

iPhones were frequently used from 7 AM to 5 PM, whereas iPads were more often used from 6-11 PM for entertainment purposes.

To view Umeng's full report, please click here.

Keywords: national statistics iPhone wireless market share Innovation Works iPad Q2 2011 Umeng iOS handset smartphone mobile OS

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports