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Shanda Invests in Mobile E-Reader App

Tencent Tech, 11/09/11

Shanda Interactive's (Nasdaq: SNDA) wholly owned online literature subsidiary Cloudary Corporation announced today that it had made a strategic investment in Chinese mobile reading platform and service provider Cloudary and ByRead will partner in areas including rights and content. Cloudary said that the new investment in ByRead would increase its content distribution channels. At present, 10,000 Cloudary titles are available through the ByRead client, with more to come in the future.

ByRead's self-developed mobile reading platform offers mobile reading and value-added social services for 50 mln users in China. The company supports the Android, iOS, Symbian, Java, Windows Mobile, and MTK platforms.

Cloudary also announced the launch of version 2.0 of its Android client today. Over the two months since it first offered Android support, the Cloudary Android client has been installed and activated more than 800,000 times. Clients are also available for most other mobile platforms, including the iPad, iPhone, and Symbian-powered devices.

Keywords: mobile literature mobile application Shanda content investment users wireless online literature SNDA ByRead Cloudary

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