Lenian Secures RMB 20 Mln in Series A Funding

Sina Tech, 11/23/11

Shanghai-based online healthcare B2C operator Lenian E-Commerce (Lenian.cn) announced today that it had obtained RMB 20 Mln in first-round funding led by Hangzhou-based investment company Haowangjiao Investment Management. Lenian said it plans to use the funding to strengthen its offerings of cosmetics, pharmaceuticals, and medical devices.

Founded in September 2010, Lenian E-Commerce Co., Ltd. markets health care items and provides health-oriented consulting services. The company's major partner is Real Nutriceutical Group, which has operations in both R&D and manufacturing of pharmaceuticals and high-end nutritional products.

A source within Lenian has revealed that the company is currently profitable at more than RMB 8 mln in sales each month, and is expected to reach its goal of monthly sales of RMB 10 mln before the end of 2011.

Both prior to and since founding Lenian, CEO Lu Ye has served as investor or sales consultant to a number of television shopping and B2C e-commerce firms.

Keywords: Lenian revenue Lu Ye e-commerce Internet funding B2C online healthcare Series A Haowangjiao

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