Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

LeTV, Chinese Basketball Association Partner on IPTV, 11/23/11

Chinese online video site LeTV (Leshi) (300104.SZ) has formed a strategic partnership with Infront Sports & Media China, official marketing partner of the Chinese Basketball Association (CBA), to jointly operate the CBA's IPTV copyright licensing for the next three years. Fans will be able to watch CBA games on smart TV sets from LeTV partners such as Hisense (600060.SH) as well as using LeTV's HD internet TV set-top box. LeTV will also engage in brand advertising on CBA basketball courts. LeTV also plans to bid for the broadcasting rights to other sporting events such as the NBA and the UEFA European Cup.

Keywords: Infront IPTV television online video LeTV Internet TV TV set broadcasting rights CBA Hisense set-top box 600060.SH 300104.SZ smart TV Leshi

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports