Late last night, spokespeople for Jiangsu Satellite TV and Tianjin Satellite TV announced that the two stations would cease running ad breaks during airings of television dramas. The spokespeople said that the ad time lost by canceling ad breaks during programs would not be recouped by running longer ad breaks before or after the programs. Based on the broadcasting history of Jiangsu Satellite, which typically airs three television dramas per night, the new ad policies will lead to a total of 6.5 lost minutes of advertising time per night, causing the station direct economic losses in at least the 9-digit RMB range.
China's State Administration of Radio, Film and Television (SARFT) has not yet issued any public announcements of the rumored ban on ad breaks during television dramas.
Editor's Note: For more background on this topic, please see "Rumor: SARFT to Ban Ads During TV Dramas in 2012" MD 11/22/11 issue.