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Baidu's Qiyi Rebrands as iQiyi

Tencent Tech, 11/28/11

Chinese internet company Baidu's (Nasdaq: BIDU) joint-venture online video site Qiyi today rebranded under the name "iQiyi," and Qiyi.com now automatically redirects to iQiyi.com.

Editor's Note: Ding Mei, head of the Beijing Municipal Bureau of Radio and Television's online department, has confirmed that Qiyi had been using Baidu's Online Audio-Visual Broadcasting License number for nearly two years in violation of government regulations. Qiyi has now obtained its own license number under the new name iQiyi.

Keywords: iQiyi domain name Internet online video Baidu BIDU JV Ding Mei Beijing Municipal Bureau of Radio and Television regulation license

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