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Baidu, MIIT Partner to Establish Online Marketing School

National Business Daily, 12/02/11

On December 1, the Ministry of Industry and Information Technology's (MIIT) Center for Software and Integrated Circuit Promotion (CSIP) and Chinese internet company Baidu (Nasdaq: BIDU) signed an agreement to jointly establish the "MIIT CSIP-Baidu Internet Marketing Academy." The new school will promote online marketing training in universities around the country as part of the RMB 3 bln "Xiang" ("Soar") SME Assistance Project, a joint program of Baidu and the MIIT's Department of Medium & Small Enterprises and Department of Informatization Promotion.

The new internet marketing academy will develop an online marketing and management major for universities with a complete pedagogical apparatus including training systems, curricula, self-developed teaching materials, testing and grading guidelines, and internship and employment opportunities.

Baidu's next move will be to establish 30 professional training bases around the country in concert with provincial, municipal, and county-level governments. The bases will offer a number of programs each year to teach SME clients how best to use search technology to expand their markets, including in-person training and free online open courses.

Editor's Note: For more information on this topic, please see "Baidu, MIIT Partner on SME Assistance Program," MD 11/28/11 issue.

Keywords: government initiative Internet training Baidu MIIT CSIP SME BIDU online advertising online search search advertising

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