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Rumor: Zhiwo Lands Eight-Figure USD Funding

TechWeb, 12/05/11

An industry source revealed today that Beijing-based cosmetics B2C Yinruo Tiancheng Technology Co., Ltd. ( has received a new round of funding from IDG scaled at tens of millions of USD.

Formerly known as, the cosmetics group buy site recently announced that in addition to a change in name and relaunch at, it will also adopt an e-commerce platform operating model.

Editor's Note: Zhiwo has confirmed to DoNews that it has received eight-digit USD funding from IDG and Chinese internet company Baidu (Nasdaq: BIDU) to be invested in after-sales services, warehouses, improved delivery speeds, and other areas. The site will focus on sales of cosmetic products. For more information on this topic, please see "Rumor: Baidu Invests in Cosmetics Group Buy Site," MD 9/21/11 issue.

Keywords: Zhiwo e-commerce Internet funding B2C Baidu IDG 36Tuan BIDU group buying

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