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Rumor: RIM to Appoint New China Region Head

Netease Tech, 12/12/11

An industry source revealed recently that BlackBerry maker Research In Motion (RIM) will change its head for the China region. RIM's current president for the China region, Gregory Shea, will become an adviser to BlackBerry for the China region, and will be succeeded by Alex Lambeek, current VP of Sales for the China region and VP of marketing for the Asia-Pacific region.

According to other reports, RIM will readjust its strategy for the China region in 2012, cutting down on its handset partnerships with operators and greatly increasing its retail channel construction, including new BlackBerry sales outlets and handset experience stores. RIM will also lower the price of its products in China, and will introduce BlackBerry Internet Service (BIS) (i.e. Blackberry service for individuals) pricing subsidies.

RIM China had not confirmed the report as of press time.

Keywords: HR Alex Lambeek handset pricing retail strategy wireless Blackberry RIM Gregory Shea smartphone

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