Zhang Xiaochao, deputy GM of Chinese internet giant Tencent's (0700.HK) real-time communications products division, has revealed that Tencent's Q+ IM desktop open platform has exceeded 10 mln users and hosts nearly 10,000 applications from nearly 400 developers. Partners include Baidu's (Nasdaq: BIDU) joint-venture online video site Qiyi, eLong (Nasdaq: LONG), New Oriental (NYSE: EDU), online fashion community Meilishuo.com, and light blogging platform Diandian.
Yin Yu, head of Tencent's real-time communications division, said the platform unveiled six features in 2011, including push notification, single log-in, secure payment, and status updates, and in 2012 will add features such as online storage, LBS, operational analysis tools, and instant messaging support for developers' apps. For example, users can log into the Qiyi app using their QQ credentials, and purchase video content with Q coins, QQ's virtual currency.
The Q+ open platform follows the same revenue share policy as Tencent's other open platform initiatives, with Tencent only receiving a revenue share from apps that have monthly revenue of RMB 100,000 or more - specifically, a 30% share from apps with monthly revenue of RMB 100,000 to RMB 1 mln, and a 50% share from apps with monthly revenue of RMB 1 mln to RMB 10 mln. Tencent is currently working to help apps with unclear business models, such as tool apps, to generate revenue through advertising.
Yin added that Q+ will soon release version 3.0, which will continue to open more core QQ features.
Editor's Note: For more information on this topic, please see "Rumor: Tencent to Raise App Revenue Share," MD 12/07/11 and "Tencent Launches QQ Open Platform," MD 5/16/11 issues.