Marbridge Daily

<- January 11, 2012 ->

Lenovo Aims to Become Top 3 PC Vendor in US

Sina Tech, 1/11/12

Yang Yuanqing, CEO of Chinese laptop, PC, and handset manufacturer Lenovo (0992.HK), has revealed that the company aims to become one of the top three PC manufacturers by market share in the US.

Lenovo will undertake a round of global corporate restructuring, according to a memo leaked last week, which would create a North America division led by David Schmoock.

Yang said Lenovo will strive to increase brand awareness and add retail channels in the US market. Lenovo already has a partnership with retail chain Best Buy, but does not have the same ability to set retail prices as other suppliers such as HP.

HP, Dell, and Apple were the top three PC vendors in the US in Q3 2011, according to research firm IDC, with 28.6%, 21.9%, and 11.3% market share respectively, followed by Toshiba with 8% and Lenovo with 6.8%.

Editor's Note: For more background on this topic, please see "Rumor: Lenovo to Reorganize into 4 Regional Divisions" MD 1/06/12 issue.

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