Marbridge Daily

<- January 30, 2012 ->

China's Q4 2011 Online Ad Revenue Up 53% YoY

Sina Tech, 1/30/12

China's online advertising revenues grew 52.9% YoY and 6.4% QoQ to reach RMB 14.87 bln in Q4 2011, according to Chinese internet research firm Analysys.

Period Market Size (RMB/Bln) QoQ Growth
Q4 2009 4.65
Q1 2010 4.15 -10.7%
Q2 2010 6.00 44.6%
Q3 2010 7.64 27.2%
Q4 2010 9.72 27.3%
Q1 2011 8.98 -7.6%
Q2 2011 11.42 26.2%
Q3 2011 13.98 22.4%
Q4 2011 14.87 6.4%



Share by Segment of China's Online Ad Market


Period Keyword Ads Branding / Display Ads Video Ads E-Mail Ads Other
Q4 2010 39.6% 26.2% 9.8% 1.1% 23.4%
Q1 2011 36.1% 25.5% 17.8% 1.0% 19.5%
Q2 2011 37.9% 25.8% 16.8% 1.0% 18.6%
Q3 2011 38.5% 25.4% 18.6% 1.0% 16.5%
Q4 2011 39.0% 25.3% 18.8% 1.0% 15.9%
 
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