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Shanda Beijing VP Resigns to Join Kunlun Wanwei

Sina Tech, 2/06/12

According to one industry source, it has now been confirmed that Luo Lie, former VP of Chinese online game developer and operator Shanda Games' (Nasdaq: GAME) game development studio in Beijing, has joined Beijing-based online game developer and operator Kunlun Wanwei as its new R&D Director. This follows the earlier departure of several Shanda Games marketing employees for Kunlun Wanwei, including former VP Chen Haojian, who oversaw the development and operation of Shanda's self-developed martial arts-themed MMORPG World of Legend (Woool), and former head of marketing Ling Xuan.

In addition to head of Shanda Games' Beijing game development studio, Luo also previously served as project manager for "Chuanqi Xuzhang," the new version of parent company Shanda Interactive's (Nasdaq: SNDA) MMORPG The Legend of Mir 2, as well as chief planner for the original The Legend of Mir 2 game.

At a press conference held yesterday to unveil the company's 2012 product strategy, Kunlun Wanwei CEO Zhou Yahui revealed that a gaming client development team has been assembled and lists both Chen and Ling among its core members, in addition to Xie Zhixin, who brings with him substantial experience in team leadership and product management.

At the press conference, Zhou said that key Kunlun Wanwei products in 2012 will include five client-based games for the domestic market and an additional five marketed overseas, six browser games distributed globally as well as four mobile games and one SNS gaming product.

Industry speculation which began in late 2011 and continued through to early 2012 suggests that Kunlun Wanwei has obtained exclusive mainland China operating rights for Korean online game developer Bluehole Studio's 3D MMORPG TERA.

Editor's Note: For more information on this topic, please see "Rumor: Shanda Games VP Joins Kunlun Wanwei," MD 5/23/11 issue.

Keywords: Ling Xuan Xie Zhixin pipeline Shanda Shanda Games Internet strategy MMORPG TERA SNDA Kunlun Wanwei Luo Lie Chen Haojian Zhou Yahui Bluehole Studio online gaming GAME 3D game HR

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