B-Ray Media Licenses Audition 2
17173.com, 2/09/12
Chengdu-based advertising firm B-Ray Media (600880.SH) has licensed the mainland China operating rights to casual dancing game Audition 2 for a five-year period from Korean developer T3 for USD 1.5 mln plus a 15% monthly revenue share.
T3 has licensed the game's predecessor, Audition, to online game developer and operator The9 (Nasdaq: NCTY) since July 2005. According to The9, Audition has over 500 mln registered users.
Wang Lei, the founder and former COO of Chinese online game developer and operator Linekong who recently joined B-Ray, will reportedly oversee operations of the new title. According to an industry source, the product has already reached a mature stage of development and successfully launched in Taiwan. B-Ray Media has already applied to register the game and could launch Audition 2 as early as May or June 2012.
Keywords: Audition 2 casual game T3 The9 Wang Lei Internet B-Ray Media operating rights NCTY registered users 600880.SH Korean developer licensed game online gaming licensing fee
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