Marbridge Daily

<- February 10, 2012 ->

Taobao Moves to More Impartial Search Rankings

Ebrun.com, 2/09/12

Hangzhou-based C2C & B2C e-commerce site Taobao has made changes to its search result rankings, gradually decreasing the proportion of hits from items on its B2C sister site TMall and ensuring that TMall products will not occupy the #1 or #2 spot in "All Items" searches. TMall products are most heavily featured when results are ordered by "product availability time."

An industry source had previously revealed that changes would be made in 2012 to Taobao's search result ranking rules, which had previously favored TMall merchants, so as to ensure that the top three search results would no longer be dominated by TMall listings. From now on, Taobao search results will feature unweighted B2C and C2C store rankings, with TMall products to be marked by a TMall logo but not otherwise emphasized.

Editor's Note: For more information on this topic, please see "TMall, Taobao.com to Use Separate Paid Search Rankings," MD 2/01/12 issue.

 
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