China's 2011 Ad Spend Up 15%

21st Century Business Herald, 2/28/12

According to Chinese TV advertising firm Charm Communications' (Nasdaq: CHRM) 2011 China Advertising, Marketing, and Media Research Report, China's total ad spend in 2011 rose 14.5% YoY to reach RMB 669.3 bln. TV ad spend rose 13.9% YoY, while radio ad spend grew 30.2% YoY, outdoor media rose 3.7% YoY, and online advertising rose 35.6% YoY. Ad spend for cosmetics, commercial services, food and beverage, and pharmaceuticals together accounted for 57.4% of total ad spend.

Charm VP Zhao Yihe estimates that China's ad market will grow 13% YoY in 2012, less than in 2011.

Editor's Note: For more background on this topic, please see "2011 Chinese Traditional Ad Revenue Up 13%" MD 2/14/12 issue.

Keywords: national statistics growth rate out-of-home display Zhao Yihe forecast TV advertising outdoor revenue television online advertising advertising Charm Communications CHRM

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily