UK-based e-commerce luxury fashion retailer Net-A-Porter has announced its entry into the China market through its acquisition of Chinese B2C luxury e-commerce platform Shouke.com, co-founded by Hong Kong entrepreneur Adrienne Ma.
According to luxury and retail news site RedLuxury.com, CEO of Net-a-Porter Mark Sebba said, "Asia-Pacific is a core market for the Net-A-Porter Group. We have been retailing to local customers in the region, and have built a strong base since our launch in 2000." Shouke's co-founders are to serve on the board of the UK based company's Asia-Pacific division.
Net-A-Porter plans first to close Shouke.com, relaunching it as The Outnet (Theoutnet.cn), which is the Chinese version of Net-A-Porter's subsidiary discount designer fashion outlet "Theoutnet.com." Following this, a Chinese-language version of Net-A-Porter.com will be launched in mainland China, and a distribution center will open in Hong Kong in 2013.