Sina Tech, 3/05/12
A source at a mobile phone manufacturer revealed recently that China Telecom (NYSE: CHA; 0728.HK) is preparing to launch 15 handsets under its "E-Surfing Fly Young" youth brand from domestic and international manufacturers including Samsung, Motorola, Sharp, Huawei, and ZTE (0763.HK; 000063.SZ). China Telecom has developed a "Fly Young"-branded version of its Yi Liao mobile communication and media platform that the operator will push to the handsets. The "Fly Young" handsets will offer users E-Surfing accounts enabling a single, common login for their microblog, QQ instant messaging, and e-mail accounts.
China Telecom launched the youth-oriented, fashion-centric "Fly Young" brand on March 1.
Editor's Note: For more background on this topic, please see "China Telecom Launches Youth Brand" MD 3/01/12 issue.