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Rumor: Dangdang to Launch In-House Apparel Brand

Sina Tech, 3/16/12

The general manager of an apparel supplier to Chinese B2C e-commerce site Dangdang (NYSE: DANG) revealed today that the supplier had committed to designing and manufacturing apparel for a new line of in-house Dangdang apparel, to be launched in April.

The in-house apparel will reportedly contain Dangdang branding - a line of children's clothing, for instance, could be called "Dangdang Kids." The first batch of Dangdang-branded clothing will include 70 to 80 items of children's clothing and basic adult clothing.

Keywords: apparel e-commerce Internet branding B2C Dangdang DANG

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