Rumor: Dangdang to Launch In-House Apparel Brand
Sina Tech, 3/16/12
The general manager of an apparel supplier to Chinese B2C e-commerce site Dangdang (NYSE: DANG) revealed today that the supplier had committed to designing and manufacturing apparel for a new line of in-house Dangdang apparel, to be launched in April.
The in-house apparel will reportedly contain Dangdang branding - a line of children's clothing, for instance, could be called "Dangdang Kids." The first batch of Dangdang-branded clothing will include 70 to 80 items of children's clothing and basic adult clothing.
Keywords: apparel e-commerce Internet branding B2C Dangdang DANG