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Rumor: 360Buy to Resume IPO Process

Tencent Tech, 3/22/12

Beijing-based B2C e-commerce firm Jingdong Century Trading (360Buy.com) reportedly plans to resume IPO preparations next month, and has quietly contacted a number of investment banks. Quoting 360Buy's own figures, an industry source claimed that the company saw RMB 21 bln in total sales and a net loss of nearly RMB 1.2 bln in 2011, with a gross profit margin of 5%. 360Buy has yet to comment on the rumor.

Editor's Note: For more information on this topic, please see "Rumor: 360buy to Apply for Nasdaq Listing," MD 2/21/12 issue.

Keywords: revenue e-commerce Internet IPO loss B2C 360buy Jingdong Century

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