Tencent Tech, 4/13/12
"Angry Birds" developer Rovio yesterday announced that it has begun negotiations with Baidu (Nasdaq: BIDU), Sohu (Nasdaq: SOHU), Renren (NYSE: RENN), and other major Chinese Internet companies in an attempt to increase its mobile game users in the China market. Senior vice president of Rovio Asia Henri Holm revealed in an interview yesterday that negotiations would center on the potential launch of a new model for internet sales and distribution. Holm added that Rovio has also been engaged in talks with other major Chinese internet companies including Tencent (0700.HK), Sina (Nasdaq: SINA), Youku (NYSE: YOKU), and Qihoo 360 (NYSE: QIHU).
Holm disclosed that Rovio might launch a web version of "Angry Birds" onto the Chinese market, allowing players to access the game through web browsers running HTML5 technology, but that at present only approximately 10% of Chinese internet users use HTML5-supporting browsers. He added that currently the majority of online players in China are downloading the free version of "Angry Birds," which displays advertisements.