Marbridge Daily

<- April 13, 2012 ->

Taiwanese E-Commerce Provider ETMall to Join Dangdang Platform

Sina Tech, 4/13/12

Chinese B2C e-commerce site Dangdang (NYSE: DANG) revealed today that Taiwanese e-commerce platform ETMall will join Dangdang's open platform in May, allowing customers to purchase cosmetics, health goods, apparel, foods, and other everyday items from Taiwan.

ETMall is an e-commerce platform owned by Taiwanese broadcaster Eastern Broadcasting Co (EBC), offering television, internet, and mobile handset-based shopping. One out of every five Taiwanese residents has an ETMall account. After the platform joins Dangdang, 90% of the goods offered through its Taiwanese television shopping and e-commerce platforms will be available to Dangdang customers.

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