First Capital, 4/19/12
China's January-February 2012 TV ad market value totaled RMB 92.9 bln, down 2.97% YoY, according to Nielsen research data. China Central Television (CCTV) advertising revenue rose 1.77% YoY. The combined ad revenues of the 32 provincial-level satellite TV channels fell by 2.34% YoY. Combined ad revenues of China's terrestrial TV channels fell by 5.94% YoY.