Marbridge Daily

<- May 04, 2012 ->

Rumor: Baidu Opens Australia Office

Sina Tech, 5/04/12

According to reports in the Australian media, Chinese internet company Baidu (Nasdaq: BIDU) has entered the Australian market and is in the midst of establishing Baidu International offices there with the help of local leading figures in social media.

Dean Capobianco, previously group commercial and operations director at ninemsn and director of sales at Yahoo Search Marketing, will help establish the Australian office in an advisory role, and Paul Christy, a previous GM of Telstra's mobile strategy and innovation unit, will be GM of the Australian office.

Baidu International, Baidu's reseller outside of China, is headquartered in Singapore. Fionn Hyndman, former CEO of performance marketing company DGM, holds the post of executive director at Baidu International HQ.

Editor's note: In his own commentary below an article announcing the development, Hyndman clarified that Baidu's Australia office will not be launching a localized alternative search engine, but instead is a base for a local sales team, such that Australian businesses can advertise on the search engine in Chinese. Hyndman explained that the Baidu International headquarters in Singapore currently manages advertising clients focused on Chinese tourists to Australia and Chinese students in China planning to study abroad there, with enough demand that the company decided to open up an office locally.

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