Marbridge Daily

<- May 15, 2012 ->

Sina Microblog Issues Manual for Government Accounts

Beijing Youth Daily, 5/15/12

Chinese internet company Sina (Nasdaq: SINA) issued the "Government Microblog Operation Handbook" on May 14. The handbook offers "12 Dos" and "12 Don'ts," including recommendations that government microblog accounts tolerate netizen opprobrium, process complaints in a timely fashion, actively seek out and participate in public conversations, avoid prevarication, abjure flame wars, and ensure that personal Weibo accounts for political figures are "appropriately appealing to user tastes."

A Sina employee said that the handbook had been recommended to governmental agencies and employees already on the company's Weibo service, and would also be offered as a training material for new agencies and politicians joining the service.

 
Please note, all fields are required.
None of your personal information will be shared with third parties.

Please enter your name

Please enter a valid email address
(City, Country)
Please enter your location
(Please leave empty)


You need to enter a message
Drop Shadow