PR Newswire, 5/21/12
Travelzoo Lv You Zu, owned and operated by Travelzoo Asia Pacific, a licensee of global Internet media company Travelzoo Inc., today announced that it has reached a strategic partnership agreement with Chinese travel company China CYTS Tours Holding Co. Ltd. Under the agreement, CYTS will offer exclusive travel deals through Travelzoo Lv You Zu's core products, Top 20 and Newsflash, to nearly 1 mln Chinese subscribers.
Through Travelzoo's global network, CYTS will also tailor make deals for Travelzoo's 25 mln subscribers worldwide. This partnership will allow Travelzoo to boost its selection of content to its global subscribers. As a result, Travelzoo and CYTS will be able to engage more travel consumers from North America, Europe and Asia Pacific.
For the past two years, Travelzoo Lv You Zu has published CYTS travel deals through the Top 20. The strategic agreement is an extension of this partnership, reinforcing Travelzoo Lv You Zu as an effective channel for CYTS to reach high quality and responsive consumers with purchasing power. Through the enhanced and trusted relationship, the two companies will be able to develop "WOW" deals to stimulate incremental demand for the China travel industry.